Joseph Scalise: Ad's These Days

Joseph Scalise, blog entry 1: October the fourteenth, two thousand and nine. 2:22 A.M
So the naked run came and went, and I participated. It was fun, exciting and a good time, however, this blog will not be about the naked run, but something I was thinking about today, advertising. This first came to my mind when I realized I haven’t seen a Trix cereal ad or any other classic cereal ads for over three years, which is really odd, either that fucking rabbit finally got the cereal, or Kellogg’s finally realized an advertising campaign featuring keeping your cereal away from a white rabbit wasn’t working, the point is, when it came down to it, the commercial didn’t make that much sense, most commercials don’t. However, just yesterday I came across a company whose slogan is, not only concise and easy to remember, but also makes perfect sense, the Yoplait yogurt company.
For those of you who don’t know, Yoplait yogurt’s ad is simply “Its good”. Now, on the surface, you could say that this slogan doesn’t actually say anything, but that’s the beauty of it, it’s a slogan that only says the truth. What does Trix have to do with a white rabbit? Nothing. What does capital one credit cards have to do with Vikings? Nothing. Now, if those different ads were to say “Silly Rabbit Trix is for little kids who need an extra sugar laced jolt in the morning, on their long road to eventual obesity” or if capital one would say “Capital one: using these humorous Vikings to distract you from the fact that were loaded with fees” then they would be at par with Yoplait. Yoplait is good, plain and simple, and that’s all there advertising campaign says, the truth, which, in today’s society of lies, slander and propaganda, is something every human being, no matter what occupation or path of life, desperately needs.